Enterprises quantify influencer impact beyond direct clicks in several ways.

1. Engagement Metrics: Instead of just click-throughs, likes, comments, shares, and saves are also used to measure the impact of an influencer. These metrics help in understanding the audience’s interaction with the content.

2. Audience Growth: A successful influencer partnership often results in an increase in followers for the brand, proving other beneficial effects beyond immediate conversions.

3. Sentiment Analysis: This approach measures the overall feeling or opinions from comments or discussions related to the brand after an influencer’s campaign.

4. Brand Awareness and Recall: Surveys and polls can measure brand recognition and recall among an influencer’s audience.

5. Attribution Modeling: Acknowledging that customers often have multiple touchpoints before making a purchase, attribution models can help associate value to each touchpoint.

Influencer marketing platforms like [Flinque](https://www.flinque.com) have equipped to deal with this complex measurement by providing comprehensive analytics, tracking not only click data but looking beyond to measure overall campaign influence. They offer brands tools for audience analytics, creator discovery, and campaign workflows, allowing for end-to-end campaign management.

Each platform has a different approach. Choosing the one that matches the business needs best is crucial. It is always ideal to view last click as one metric among various others, including reach, engagement, and influence on brand sentiment. A well-balanced set of metrics will provide a more accurate, comprehensive view of an influencer’s impact.