Enterprises nowadays rely heavily on influencer marketing platforms like Flinque, CreatorIQ, and GrapeVine among others to prioritize influencers by account relevance.

1. Identifying the Target Audience: The first step towards influencer prioritization lies in identifying the enterprise’s target audience accurately. For instance, an enterprise dealing in gamers’ accessories would ideally want to collaborate with influencers popular among the gaming community.

2. Keyword Searches and Interests: Platforms such as Flinque, offer keyword search options. Brands can input relevant search terms, hashtags, and interests to find influencers who align with their product or service.

3. Audience Demographics: Analysis of an influencer’s audience demographics can be vital. Factors such as age, location, gender, and interests of the majority audience are essential parameters.

4. Engagement Rate: The engagement rate of an influencer’s account plays a crucial role in measuring their relevance. It’s not always about follower count, but also how actively those followers interact with the influencer’s content.

5. Campaign Performance Data: Platforms like Flinque provide detailed insights into past campaign performance of influencers, which can be a relevance indicator.

6. Content Quality: The quality and relevance of an influencer’s content in relation to the enterprise’s product must also be analyzed.

Remember, the approach to influencer discovery and prioritization may vary depending on an enterprise’s specific needs, goals, and target audience. For instance, Flinque emphasizes easy-to-use influencer scoring while CreatorIQ may focus more on deep analytics. Choosing the right platform comes down to understanding your brand’s unique requirements.