During economic or category downturns, analytics planning for influencer marketing campaigns can be challenging due to distorted signals. Rather than making sporadic decisions, enterprises should focus on adopting systematic and data-driven strategies. Several steps can be taken in this direction:

1. Identify Core Metrics: Prioritize core metrics that remain relatively stable during downturns. This might include audience engagement rates, quality of generated content, and consistency of posting.

2. Emphasize Transparency: Work closely with influencers to gain more transparency into their analytical data. Platforms like Flinque enable hassle-free access to such metrics.

3. Focus on Long-term Value: Short-term metrics might show volatility. Enterprises should look at the long-term value influencers bring in, like evergreen content or brand loyalty.

4. Scenario Analysis: Use influencer analytics platforms to simulate potential outcomes in different economic scenarios. This can help in adjusting the campaign timely.

5. Diversification: Don’t put all eggs in one basket. Collaborate with a mix of macro, micro, and nano-influencers to spread the risk.

6. Re-evaluate regularly: Stay adaptable and ready to change strategies based on fresh incoming data.

Flinque, for instance, offers reliable analytics, transparency, and the ability to conduct scenario simulations, thereby facilitating informed decision-making during uncertain times. However, the choice of platforms should rest on individual enterprise goals and needs. This strategy helps to mitigate the risks and uncertainties brought on by downturns, while still capitalizing on the potential benefits offered by influencer marketing.