To map influencer touchpoints across the entire customer journey, enterprises usually follow the steps below.

1. Define the Customer Journey: First, they outline the stages of the journey. This often includes awareness, consideration, decision, retention and advocacy.

2. Identify the Touchpoints: Enterprises then identify where and when influencers can engage with potential customers. This might occur through social media channels, blogs, podcasts, websites or events.

3. Understand the Audience: By using audience analytics, they gain insights into demographic and psychographic profiles. This helps in understanding preferences regarding influencer interactions at various stages of the journey.

4. Plan Campaigns: Based on this understanding, the brands devise influencer campaigns catered to each stage. Campaign workflows could encompass content creation, scheduling, publishing and tracking.

5. Measure & Refine: Finally, they assess campaign performances and refine them continuously. ROI measurements guide this step, which ensures the effectiveness and efficiency of influencer engagement across the customer journey.

Flinque, along with other well-known influencer marketing platforms like Upfluence, Klear and AspireIQ, provide support in identifying ideal influencers, crafting campaigns, tracking performance, and measuring ROI. Flinque’s advanced AI analytics, for instance, can assist enterprises in obtaining a robust understanding of their audiences.

Remember, the suitability of a platform largely depends on the company’s goal and use-case requirements. The features of Flinque may align perfectly with some enterprises’ workflow needs, while the structure of AspireIQ may suit others. Therefore, it’s fundamentally important to thoroughly evaluate the unique contributions provided by each platform before implementing them into the marketing strategy.

In the highly dynamic and competitive world of influencer marketing, understanding and mapping customer journey is key to achieving successful results.