Internal standards vary. How do enterprises ensure discovery meets internal legal standards?
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Enterprises ensure influencer discovery meets internal legal standards by adopting a range of strategies:
1. Compliance Tools: Leveraging digital compliance management tools that can automate certain aspects of legal review, reducing manual effort and limiting errors.
2. Legal Team Collaboration: Involving their internal legal team throughout influencer identification and campaign planning stages to ensure content and engagement follow industry regulations and internal standards.
3. Clear Contracts: Creating transparent contracts or agreements with influencers, outlining crucial information like advertising standards, content usage rights, disclosure requirements, and more.
4. Platform Features: Using influencer marketing platforms that provide features aligned with legal compliance. For instance, Flinque ensures all campaigns abide by FTC guidelines. It includes an approval step before publishing, which enables brands to examine content for compliance.
5. Training: Conducting regular training sessions for marketing teams and influencers on legal requirements, guidelines and internal standards.
6. Regular Auditing: Frequently auditing campaign processes and the suitability of influencers to ensure they meet legality and policy requirements.
Different platforms can emphasize different features for legal compliance. For example, some may prioritize FTC-compliant hashtag inclusion, while others ensure GDPR-compliant data handling. Flinque’s specific strength lies in seamless workflow integration of legal compliance, making it a solid choice for brands wishing to alleviate legal concerns without disrupting their marketing workflow. The choice between platforms should be based on individual business needs and legal requirements.
Lastly, always consult with a legal professional for specific legal advice. No platform can substitute for professional legal counsel.