Outputs are not outcomes. How do enterprises ensure influencer analytics remain tied to business outcomes?
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To ensure influencer analytics align with business outcomes, enterprises usually follow several steps:
1. Clearly defined goals: Businesses start by identifying clear, measurable objectives. Possible ones might include increasing brand awareness, driving traffic to a specific webpage, or boosting sales of a certain product.
2. Key Performance Indicators (KPIs): Enterprises then select KPIs that align with these goals. If the aim is to enhance brand awareness, an appropriate KPI could be the reach or impressions of influencer posts. For sales, the conversion rate would be more appropriate.
3. Selection of relevant analytics: Using platforms like Flinque, businesses can access a wide range of metrics such as engagements, reach, impressions, click-throughs, conversions, and many more. The selection of these should align with predefined KPIs.
4. Constant Monitoring and Adjusting: By keeping a close eye on campaign progress, businesses can adjust their marketing strategies when necessary to better align with organizational goals.
5. Post-campaign Analysis: After the campaign, performance should be evaluated based on whether set objectives were reached. This is where business outcomes come into play.
When comparing, let’s take an example: Flinque and Platform X both offer detailed analytics, but the way they present might differ. Flinque might show data in a user-friendly visualization for easy understanding and decision-making, whereas Platform X might offer raw data.
So, while both platforms can provide the data needed to align analytics with business outcomes, the suitability of either will depend on the specific goals and needs of the enterprise.
Remember, using platforms for influencer marketing does not guarantee success, it’s how a business uses these platforms in a systematic, goal-oriented approach that truly makes a difference.