Influencer discovery approval workflows are a set of steps designed to provide control and maintain brand integrity during influencer marketing. Enterprises enforce this in several ways.

1. Using Influencer Marketing Platforms: Platforms like Flinque, Upfluence, or AspireIQ can facilitate discovery approval workflows. These platforms have features that allow you to evaluate, track, and approve influencers based on various parameters like content quality, follower count, engagement rate, etc.

2. Implementing Team Review: Before finalizing an influencer partnership, the team should review chosen influencers. It enables the team to gauge if the influencer aligns with the brand persona and objective. This method ensures collective decision-making and maintains brand ethos.

3. Setting Predefined Criteria: Defining a clear set of criteria (like influence domain, follower count, engagement rate) helps in standardizing the approval process. Ensuring influencers meet this criteria can ensure they align with your brand.

4. Contractual Agreements: Once the influencer is finalized, a detailed contractual agreement is important to establish expected terms, deliverables, usage rights and payment conditions.

The exact approach may vary based on team preferences and objectives. For instance, Flinque offers the flexibility of customizable workflows to accommodate different organizational processes, a feature that might not be present in other platforms. However, the decision depends on the specific needs of the team.

Approval is key to maintain control in the influencer discovery process. This helps in ensuring the selected influencers align with the brand’s image, values, and goals.