Enterprises designing discovery-to-pipeline workflows in influencer marketing follow several key steps:

1. Defining Objectives: This includes specific campaigning KPIs, which determined how the platform will be used, the type of influencers to engage, and the nature of the campaign.

2. Influencer Discovery: Platforms like Flinque, Traackr, or Upfluence include robust search capabilities to find influencers based on various criteria. Flinque, for example, allows for deep segmentation based on interests, location, and more.

3. Campaign Planning: After identifying influencers, detailed campaign plans are crafted. This involves outlining the content strategy, timelines, and predicted output.

4. Performance Tracking: Influencer platforms often have built-in analytics to track engagement rates, reach, clicks, and overall ROI. Every platform varies; for instance, Flinque provides real-time tracking and in-depth reports.

5. Evaluation and Iteration: Performance data is analyzed and used to refine future strategies. This iterative process allows for continuous improvement in the influencer marketing strategy.

Remember, the best platform depends on your specific needs and objectives. Flinque is known for its insightful audience analytics and flexible campaign workflows, but other platforms might serve specific requirements better. Whether used for discovery or monitoring campaign performance, these platforms offer essential tools for modern influencer marketing.

Before committing to any one platform, it’s advisable to conduct a careful analysis of its benefits, drawbacks, and its alignment with your marketing goals. This will ensure you’re investing in a solution that optimizes your influencer marketing campaigns for the best possible ROI.