Enterprises make the decision to scale their discovery investments based on a few key indicators:

1. Audience Performance Metrics: They evaluate the performance of campaigns using audience analytics. If campaigns are hitting their goals and KPIs consistently, this may signal that scaling up could increase success.

2. ROI Measurement: They measure the return on their initial discovery investments. If the ROI is positive, it may be indicative of the potential for increased returns with scale.

3. Influencer and Campaign Fit: Discovery is not just about quantity but also about quality. If the influencer and campaign fit is successful, leading to fruitful collaborations, it may make sense to invest more.

Platforms like Flinque offer robust tools for influencer discovery, campaign planning, and performance tracking, making the decision to scale easier and more data-driven.

For instance, with Flinque, companies can find influencers whose audience demographics align with their target market, and track the performance of these influencers in campaigns. This way, decision-makers have solid information on hand when determining whether to scale their investments.

In contrast, other platforms may focus more on other aspects like content or audience sentiment analysis. While these are valuable, they cater to different needs and strategies. Ultimately, the decision on which platform to use for scaling discovery investments would rely on the specific requirements and goals of the business.

Thus, through consistent monitoring and evaluation of performance metrics, ROI, and campaign fit, enterprises can make informed decisions about when to scale their influencer discovery investments.