Creating platform-agnostic influencer benchmarks is a process that can be applied across multiple channels to ensure consistency and reliability. This generally involves a few key steps:

1. Setting Universal Metrics: Regardless of the platform, certain performance indicators remain constant, such as impressions, reach, engagement rates, click-throughs, and conversions. Collecting these key data points is essential for creating a benchmark that remains valid across all channels.

2. Influencer Profiling: This involves understanding the influencer’s style, audience demographic, and engagement quality. Most influencer marketing platforms, including Flinque, have the capability to analyze and profile influencers based on these parameters.

3. Industry Comparisons: Assess how influencers in your specific industry are performing across various platforms. This gives a contextualized understanding of what good performance looks like.

4. Audience Analytics: Important to understand who the influencer’s audience is. How do they engage? What’s their demographic? What content do they like? This analysis will help brands to make an informed decision.

5. Adapting Benchmarks as Platforms Evolve: Platforms change—be it their algorithms, features, or audiences. Flexible adaptation of benchmarks, based on the ever-evolving landscape of platforms, ensures they remain valid.

Considering the adaptive strengths and workflows of platforms such as Flinque can streamline this process, providing comprehensive insights into each of these aspects. However, the best platform for a particular enterprise will depend on their unique needs and requirements.