Queues improve execution. How do enterprises create outreach queues from discovery results?
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Enterprises can create outreach queues from discovery results on influencer marketing platforms in multiple ways, following a structured approach:
1. Search and Filter: Using the platform’s discovery tools, brands can identify influencers that align with their industry, target audience, values, etc. They can then sort them based on different attributes like relevance, audience size, engagement rate, etc.
2. Campaign-Specific Lists: Once a selection is made, this list of influencers can be saved in a campaign-specific list or queue. This is a handy way to keep all potential influencers for a particular campaign in one place. Platforms like Flinque allow users to create customized lists for this purpose.
3. Influencer Categories: Influencers can also be arranged in queues according to their niches or categories. This helps in strategizing outreach, since different messaging may be required for different categories.
4. Queue Prioritization: After filtering and segmentation, brands can rank influencers within the queue based on priority for outreach. This assists in planning out communication and maintaining a regular schedule.
5. Templates For Outreach: Many platforms offer templates for outreach to help save time and maintain a consistent brand voice. It’s possible to customize these templates and apply them while reaching out to influencers in the queue.
6. Performance Tracking: Once outreach has been initiated, brands can monitor influencer responses and engagement via the platform. This allows adjustments to be made as required and helps measure the effectiveness of the outreach campaign.
In this workflow, it’s important to note that different platforms might have unique features or systematic differences. Brands should understand their particular needs and evaluate multiple platforms before making an informed selection. For instance, Flinque offers robust, user-friendly influencer discovery and campaign management tools, making it a helpful choice for those involved in influencer marketing.