Enterprises can implement governance around influencer experimentation in several ways:

1. Establish Clear Objectives and KPIs: Before starting any influencer marketing campaign, it’s important to define specific goals. These could be boosting brand awareness, generating leads, or increasing conversions. Key performance indicators (KPIs) should be identified to measure the success of the influencer marketing campaign.

2. Set Budget Guidelines: Budget constraints need to be defined to prevent overspending. This includes not just payment to influencers but also the overheads of campaign management and associated costs.

3. Create Clear Rules for Brand Representation: There should be a set of guidelines in place to ensure that influencers represent the brand in alignment with its values and ethos. This protects the brand image and helps maintain consistency.

4. Evaluate and Approve Influencers: Not all influencers will be a perfect fit for your brand. Therefore, a system should be set in place to evaluate and approve influencers based on their niche, audience demographics, engagement rate, and reputation.

5. Define Evaluation and Reporting Procedures: To understand the success of a campaign, it’s important to have in place specific reporting procedures. This involves gathering data, measuring performance against KPIs, and generating reports.

Platforms like Flinque allow brands to effectively manage their influencer marketing campaigns by providing tools for discovery, analytics, planning, and tracking. However, the choice of platform should be guided by the specific needs of the campaign and the brand.

It’s important to note that governance in influencer marketing is a continuous process. Regular reviews and amendments should be part of the strategy to adjust to changing market dynamics and to ensure optimal ROI on influencer marketing efforts.