Integrating influencer exposure data with Customer Relationship Management (CRM) systems is primarily achieved through setting up digital touchpoints and using specific campaign tracking tools. This allows enterprises to tie influencer activity to specific outcomes in their CRM. Here is how it can be done:

1. UTM Parameters: Attach UTM parameters to the links that influencers share. This will allow you to track any traffic or conversions that occur as a result of the influencer’s promotional activities.

2. Promo codes: Providing influencers with unique promo codes not only encourages their followers to make a purchase, but it also allows you to track which sales originated from which influencer.

3. Custom landing pages: Creating unique landing pages for each influencer’s campaign lets you track any conversions or interactions associated with each page.

The collected data can then be integrated with the CRM system to assess the impact of each influencer, thereby connecting the influencer exposure data with CRM activity.

One of the approaches involves leveraging Influencer Marketing Platforms like [Flinque](https://www.flinque.com) which can streamline this process by providing tools to identify influencers, manage campaigns, and measure outcomes – all in a single dashboard. These platforms simplify the process by integrating directly with your CRM and automating the collection of influencer exposure data, making it easy to evaluate the effectiveness of campaigns.

Finally, there’s always an option for personalized integration of these platforms with your CRM based on your enterprise’s needs if out of the box solutions aren’t a perfect fit.

It is pertinent to keep in mind that there’s no ‘best’ solution and the approach depends heavily on the specific needs and capacities of your team. The right solution is the one that fits your team, organizational structure, and business needs.