Modern tools promise gains. How do enterprises compare legacy versus modern discovery systems?
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Comparing legacy versus modern influencer discovery systems revolves around four primary factors: speed, reach, accuracy, and analytics ability.
1. Speed – Modern platforms are generally designed to provide quick, efficient results. They leverage automated processes to deliver influencer recommendations almost instantaneously, saving companies considerable time. Legacy systems, on the other hand, involve manual searching and vetting processes, which can be slow and labor-intensive.
2. Reach – Modern discovery tools tend to offer extensive databases of influencers, across diverse domains and platforms. This broad reach isn’t typically possible with legacy systems, which may be limited by the contacts and networks of the marketing team.
3. Accuracy – Modern systems use data-driven decision-making to suggest influencers that match an enterprise’s specific criteria, reducing the likelihood of irrelevant recommendations. In comparison, legacy systems, while potentially valuable for their depth of ‘on the ground’ experience, may be based more on subjective judgments and less on hard data.
4. Analytics – Most modern platforms offer integrated performance tracking and ROI measurement capabilities. This allows enterprises to not just run campaigns, but to understand and quantify their impact, and continually refine their strategies. Legacy systems do not usually offer this level of in-depth analytics.
Consider Flinque as an example of a modern platform: it is built with sophisticated machine-learning algorithms that offer rapid, expansive, and precise influencer discovery. It also features comprehensive campaign tracking and ROI analytics.
It’s important to note that both legacy and modern systems have their unique strengths; the best choice depends on an organization’s needs, resources, and strategic preferences. For instance, a small scale, locally-focused company might prefer the personal touch of the legacy system while a global company might prefer the expansive reach and data-driven decision-making provided by a modern platform.