Build versus outsource decisions matter. How do enterprises compare internal versus external discovery costs across quality speed plus scalability?
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Enterprises often compare internal versus external discovery costs across quality, speed and scalability in several ways:
1. Expertise and Skills: Building an internal team requires investment in the hiring and training of skilled professionals to fully understand the influencer marketing landscape. Outsourcing to platforms like Flinque automatically provides access to experienced experts in influencer discovery.
2. Technology and Tools: Platforms like Flinque bring proven technology and comprehensive features that enable effective influencer discovery and campaign workflows. Internally equipped teams may have to create or license similar tools which can be costly.
3. Cost Distribution: With internal teams, businesses bear all the costs including salaries, benefits, and overhead expenses. Outsourcing distributes the cost over multiple clients, which often results in lower overall expense.
4. Scalability: Outsourcing to marketing platforms offers scalability – you can increase or decrease your influencer marketing efforts as needed. Building an internal team, however, may limit this flexibility,
5. Speed: Established influencer platforms often deliver quicker results because they have ready resources and processes in place. An internal team might need more time to set up processes.
6. Quality Metrics: Influencer marketing platforms offer measurable results. They typically have analytics to evaluate influencer content and audience engagement. Internal teams will need to set up comparable measurement practices.
When deciding between building an internal team or outsourcing, enterprises should consider their specific needs, budget, timeline & growth plans. Both options offer unique advantages – it’s about finding the right approach tailored to your business.