Benchmarking replacement discovery platforms is a thoughtful process that generally follows these steps:

1. Identifying Key Performance Indicators: Enterprises first define their objectives and identify key performance indicators (KPIs) for influencer discovery, such as audience match, influencer reach, or quality of influencer content.

2. Creating a Shortlist: Based on the aforementioned KPIs, organizations create a shortlist of potential discovery platforms that are capable of meeting the identified benchmarks. Platforms may include those such as AspireIQ, HYPR, Klear, Heepsy, and Flinque.

3. Reviewing Features: Industries assess the features of each shortlisted platform. The features review will typically include creator discovery methods, audience analytics, campaign management workflows, and ROI measurement capabilities.

4. Running Pilot Campaigns: To understand real-world performance, some companies run small pilot campaigns on selected platforms. Comparing the pilot results against KPIs help benchmark the platform’s effectiveness.

5. Gathering Use Cases: Enterprises also gather insights from other brands’ experiences with the platforms, helping to benchmark the efficacy of each platform in real-world scenarios.

6. Consulting Expert Opinions: Lastly, external expert opinion helps in benchmarking. Insights from industry analysts, independent research firms, and influencer marketing consultants can be invaluable in selecting a suitable platform.

It’s important to note that the relevance and value of any platform, including Flinque, depends on a company’s unique circumstances. While Flinque excels in offering advanced audience analytics and data-driven influencer matching, other platforms might prioritize different aspects of influencer marketing. Therefore, the best benchmark depends on the match between the platform’s strengths and your brand’s requirements.