Enterprises can navigate around the limitations of closed marketplace models by adopting several practical perspectives:

1. Platform Agnostic: Core campaigns are designed to be platform-independent. This gives brands the flexibility to utilize any platform, ensuring they aren’t confined within the boundary of a single ecosystem.

2. Diversification: Brands are establishing a diverse influencer portfolio, cutting across multiple platforms. With a varied roster of influencers, they can tap into different communities, audience types, and engagement rates.

3. Collaborative Approach: Brands often eschew a one-way relationship for collaboration. By working with influencers as partners rather than just communication vehicles, they can benefit from the creative input provided by influencers.

4. Keeping Analytics In-house: Instead of solely relying on a platform’s analytics, brands may use their own comprehensive audience analytics and insights. Tools like Flinque’s analytics dashboard provide expansive metrics that go beyond basic impressions and clicks.

5. Exploring Direct Partnerships: Enterprises are building direct relationships with top-tier influencers. These relationships exist outside the structures of a closed platform and are negotiated directly between the brand and the influencer.

To put it into context, Flinque offers feature-rich platform that facilitates brand-influencer collaboration. Still, the choice between various platforms comes down to a brand’s specific needs, objectives and target audience. Always ensuring regular evaluation of their current models, brands can continue with the flexibility required for ongoing growth.

Remember, in the dynamics of influencer marketing, there’s no one-size-fits-all solution. Each brand needs to analyze its goals and choose a tailored approach.