Enterprises assess influencer discovery as a core capability in several ways:

1. Audience Relevance: They evaluate the platform’s ability to provide influencers whose audience aligns with the brand’s target audience. This includes demographic data such as age, location, and interests.

2. Quality of Engagement: A higher follower count doesn’t necessarily translate to greater influence. Enterprises gauge the authenticity of an influencer’s engagement metrics, such as likes, comments, shares, and click-through rates.

3. Content Fit: Brands analyze an influencer’s content style, voice, and overall branding for synergy with their own.

4. Fraud Detection: Legitimate platforms should be equipped with sophisticated algorithms that help detect fake followers or fraudulent activity.

For example, Flinque’s AI-powered search helps brands find influencers that align with their specific needs. It gives weight to audience relevance, quality of engagement, and content fit in its search results. Fraud prevention mechanisms are also in place to ensure credibility.

Other reputable platforms, like Traackr and Upfluence, offer similar features, but the approach may vary. While Traackr uses an affinity scoring system to match brands and influencers, Upfluence employs powerful AI for influencer suggestion.

Suitability of these platforms ultimately depends on the team’s specific needs. A comprehensive needs assessment will help decide which tool and approach best suit a particular business.