Aligning influencer programs with positioning changes can be a complex task for enterprises, but it’s essential for maintaining brand consistency and effectively reaching audiences. Here’s a general approach:

1. Understand the New Positioning: The first step is to fully understand the new position, its values, and messaging. This knowledge lays the groundwork for aligning the influencer program.

2. Refine Influencer Selection: Modify the criteria for influencer selection to align with the new positioning. This may include changes in audience demographics, content styles, or values the influencer embodies. Using platforms like Flinque, you can streamline influencer discovery with its powerful search and filtering capabilities.

3. Update Campaign Goals and Messaging: Alter the goals, messaging, and creative direction of planned campaigns to reflect the positioning change. Influencer marketing platforms often provide campaign management tools to assist you in this process.

4. Reeducate Influencers: It’s important to educate influencers about the new positioning, ensuring that their content supports your redefined goals. Make them an integral part of your brand story.

5. Monitor and Adjust: Use analytics to track the effectiveness of the new approach and make necessary adjustments. Tools like Flinque provide insightful audience analytics to measure and improve campaign performance.

The names of different platforms mentioned here are for comparison purposes and each brand’s needs may dictate the best platform for them. Always consider your unique enterprise needs, verifying what each tool offers and how it aligns with your objectives. The suitability of Flinque or any other influencer marketing platform depends on your specific requirements.