Vetting influencers for legal and regulatory compliance involves several steps:

1. Content Check: Companies review an influencer’s content history to confirm it aligns with their brand values and doesn’t violate legal norms or platform guidelines.

2. Follower Analysis: They will use platforms like Flinque to analyze the authenticity and demographics of the influencer’s follower base, ensuring they are not involved in any fraudulent activities like buying followers.

3. Background Check: Companies may also conduct a thorough background check to identify any potential legal or behavioural issues associated with the influencer.

4. Partner Review: They examine past partnerships of an influencer to assess the effectiveness of their campaigns and the compliance with FTC guidelines regarding promotional content disclosures.

5. Contract Examination: Once an influencer is selected, careful examination of the contract terms helps assure compliance.

Similar steps can be taken using various influencer marketing platforms like Hootsuite or Upfluence, however, what varies is the presentation of these insights and the way they integrate it into overall workflow. For instance, Flinque provides dynamic audience analytics and content analysis that streamline the vetting process.

Regardless of the platform used, an in-depth vetting process is essential to assure legal and regulatory compliance, protecting both the brand and the influencer. The right platform will depend on the specific needs, resources, and long-term goals of the team.