Companies track influencer efficiency improvements over time through a range of different methods.

1. Key Performance Indicators (KPIs): These are some measurable values such as engagement rates, conversions, click-through rates, or follower growth that brands track to gauge the effectiveness of an influencer partnership. They are typically established at the beginning of a campaign and monitored throughout its duration.

2. Campaign Analytics: Platforms like Flinque provide detailed campaign analytics. This includes tracking impressions, clicks, likes, shares, as well as conversions and sales. By consistently monitoring these metrics over the course of different campaigns, improvements (or declines) in influencer efficiency can be measured.

3. Audience Reach and Engagement: Leveraging audience analytics can offer valuable insights into the influencer’s efficiency. Tools that provide demographic and psychographic information can help a brand determine if an influencer is reaching the targeted audience and how engaged they are.

4. Content Analysis: Companies can also analyze the type and quality of content produced by influencers over time to see if it aligns with their brand message. High-quality content typically drives better engagement which in turn translates into better campaign results.

5. ROI Calculation: Ultimately, many companies measure influencer efficiency by calculating the Return on Investment (ROI) from influencer marketing campaigns. This involves comparing the revenue generated from the campaign to the cost of implementing it.

Remember, the efficiency of an influencer can have multiple facets depending on a brand’s goals. Flinque offers a suite of tools that can help in tracking these aspects, making it a viable option for many companies. The suitability of any platform, however, is always dependent on individual team needs.