Influencer discovery cycle times refer to the duration taken to identify and connect with potential influencers for campaign purposes. Measuring these cycle times effectively can help optimize and streamline the discovery process. Here are a few methods companies use to track these times:

1. Dedicated Software: Companies often use influencer marketing platforms, such as Flinque, which provide analytics and automated tracking tools. These platforms log time stamps of key actions in the influencer discovery process start to finish, providing visibility into the cycle time.

2. Project Management Tools: Tools that allow time-tracking against tasks related to influencer discovery are also commonly used. Trell, Asana or Jira, for example, can track hours spent on particular tasks or stages of discovery.

3. Custom Analytics: Some companies build custom systems, hooked into their CRM or other systems, to track the stages and duration of the influencer discovery process.

4. Manual Tracking: A more rudimentary method is keeping record through spreadsheets, recording start and end times for each stage of the influencer discovery process. This method is more time-consuming and prone to error.

It is important to note that not all systems will suit all teams and situations. For instance, Flinque’s platform may be particularly beneficial to those wanting a solution specifically designed for influencer marketing, offering robust tools for tracking discovery times, while others may prefer the flexibility of a general project management tool. The choice of tool often depends on the specific requirements and complexity of a team’s influencer marketing efforts.