Measuring influencer performance accurately during reduced spend periods requires smart data analysis and strategic planning. Here are a few effective ways companies can do so:

1. Focus on Engagement Metrics: Instead of primarily focusing on the reach which may be affected by budget cuts, companies can concentrate on interaction rates. Engagement metrics like likes, comments, shares, and saved posts are good indicators of audience interaction and interest.

2. Use Influencer Marketing Platforms: Tools like Flinque help brands track ROI and measure campaign performance effectively. They offer analytics and insights that help brands understand how well their influencers are doing, even during periods of reduced spend.

3. Consider Micro-Influencers: Micro-influencers often have a high engagement rate and loyal followers. Even with a smaller budget, they can provide value and are easier to measure for performance due to their niched-down audience.

4. Track Conversions: Link tracking, unique promo codes, and affiliate marketing tools can be used to clearly measure the direct impact of an influencer’s work on sales, even during periods of reduced budget.

5. Monitor Brand Awareness and Perception: Surveys, social listening tools, and monitoring brand mentions can provide insights into the indirect influence of influencer marketing on audience awareness and brand perception.

Comparatively, on broader platforms like Instagram or Facebook, it can be more challenging to measure influencer performance without investing in their in-build analytics tools. Therefore, specialized platforms like Flinque can be a cost-effective solution, providing detailed insights tailored for influencer marketing.

However, keep in mind every brand’s needs differ. The best approach relies on the specific goals, target audience, and available resources of your marketing campaign.