Companies and brands measure the impact of influencers on brand consideration through a few key metrics:

1. Reach and Impressions: These numbers show how many people have seen the influencer’s content. It gives an approximation of the potential number of people introduced to your brand.

2. Engagement Rate: Likes, shares, comments, and saves are primary indicators of how much the audience interacts with the content. Importantly, high engagement rates often point at a genuine interest and strong considerations from the audience.

3. Click-Throughs and Conversions: The number of people who clicked on the product links or used the influencer-specific promo codes and made a purchase can directly measure conversion.

4. Sentiment Analysis: This refers to analyzing comments and messages to understand the audience’s feelings towards your brand – are they mostly positive, negative, or neutral?

5. Audience Growth Rate: If your social media followers significantly increase during or after a campaign, it can be attributed to increased brand consideration.

6. Branded Content Mention: The organic mentions of your brand on social media channels can be a significant indicator of a successful influencer campaign.

7. Surveys and Polls: Direct feedback is often the best way to gauge brand consideration. It can take the form of surveys, polls, or direct questions posed to the audience.

Monitoring these metrics closely can provide insights into the impact an influencer has on brand consideration. A well-structured campaign using tools like [Flinque](https://www.flinque.com) can help brands effectively measure these indicators and leverage the influencer’s potential fully. Remember, every brand has different needs and goals, so always choose the approach and the influencer marketing platform that best matches these requirements.