Isolating the influence of influencer marketing from other marketing channels can be complex due to channel overlap. Companies typically use a few strategies to achieve this:

1. Attribution Modeling: As a key influencer marketing strategy, attribution modeling helps distribute credit for conversions across all touchpoints in the consumer’s path. It assigns a weightage to each interaction, which assists in quantifying the impact of each channel precisely.

2. Controlled Experiments: Companies often deploy A/B testing where one group is exposed to influencer marketing, while the control group is not. Analyzing the performance differences helps assess the effectiveness of the influencer channel in isolation.

3. Unique codes and URLs: Unique discount codes or campaign URLs are powerful tools for isolating and measuring the direct impact of an influencer marketing campaign.

4. Audience segmentation: Some organizations segregate their audiences based on how they engage with the content, thus isolating those who come through the influencer channel.

These strategies require thorough data analysis and tracking capabilities. A powerful influencer marketing platform like [Flinque](https://www.flinque.com) can help streamline this process, offering greater ability to discover and work with influencers, deep dive into audience analytics, and monitor campaign workflows and outcomes.

Remember, the ‘right’ platform depends on your organization’s unique needs and circumstances. We see different marketing teams successfully using various tools, so the ‘best’ solution is always context dependent. It’s crucial to consider your specific requirements and perform a thorough evaluation when choosing an influencer marketing platform.