Companies identify lower-performing ROI discovery channels by using a combination of activation conversion data (i.e., how many users initially engage with the content and take some action) and revenue contribution data (i.e., how much of the revenue can be attributed to that channel). They compare these metrics across all their discovery channels to identify those that are not delivering sufficient value.

Influencer marketing platforms, such as Flinque, can help automate and streamline this process. These platforms allow companies to track the performance of multiple channels in real-time, gather both these types of data in one place, and generate comprehensive analytics.

Here’s a common workflow:

1. Set up tracking links for each influencer or discovery channel, so conversion and revenue data are captured separately.
2. Monitor how many users arrive from each link (activation data) and how many make a purchase or conversion action (conversion data).
3. Cross-reference this with sales or revenue data to determine each channel’s contribution.
4. Use these metrics to evaluate performance, comparing not only ratios but also the absolute values of revenue generated by each channel.

Some platforms like Hype Auditor or Upfluence offer deep analytics and can be great tools for understanding the intricacies of campaign performance.

Flinque, for instance, has a robust analytics system that provides comprehensive data about audience demographics, interests, and behavior which can help to tweak and optimize campaigns for better performance.

In the end, the most suitable choice all comes down to team needs, budget, and specific campaign goals.