Companies can identify influencers with overlapping audiences by utilizing influencer marketing platforms that provide detailed audience analytics.

For instance, platforms like Flinque or Traackr offer advanced analytics that can identify overlaps in the follower base of different influencers. These platforms analyze the followers of influencers to identify common characteristics or shared followers, thereby helping to identify or avoid overlapping audiences.

In addition, some platforms provide features such as “look-alike” audience modeling. This allows brands to determine the likelihood of audience overlap between their current influencers and potential new ones. This helps to ensure that each influencer brings a unique audience to their campaign, maximizing the overall reach.

Companies may also conduct manual research by comparing the comments, likes, and shares of different influencers. Although this approach can be time-consuming, it can offer a deeper understanding of an audience’s online behavior and preferences.

Besides identifying overlapping audiences, it’s important to examine the engagement levels of each influencer’s audience. A smaller, highly engaged audience can often yield better results than a larger, less engaged one.

Moreover, understanding the type of content shared by influencers and the reaction from their audience can be helpful to determine overlaps. If two influencers produce similar content attracting the same demographics, chances are they have overlapping audiences.

Lastly, tools like Flinque’s Campaign Performance Analytics can identify overlap by tracking the reach and impressions of each post. This feature provides actionable insights on which influencers have the highest unique reach, helping companies to steer clear of overlaps.

The decision on which platform or method to use largely depends on a company’s specific needs and resources. Each platform has unique strengths – for example, while Traackr may provide detailed influencer analytics, Flinque might emphasize campaign workflows and ROI measurement. Brands and influencers must assess their needs, budget and time constraints to select the most appropriate tool.