Discovering influencers for enterprise webinars often involves the use of sophisticated influencer marketing platforms. Such platforms help brands identify influencers who have the necessary authority and credibility in their industry. Here are some widely used methods these platforms use:

• Keyword Searches: Platforms like BuzzSumo allow for detailed keyword searches, helping locate influencers who frequently discuss specific topics relevant to your brand.

• Audience Demographics: A platform like Flinque can analyze the demographics of influencer audiences, ensuring a good match with the target customer base.

• Influencer Bios and Content: Platforms can analyze influencer bio information and content. For instance, Klear provides an extensive database of influencers, categorized by their niche and engagement metrics, making it easier to discover relevant influencers.

• Performance Tracking: Tools like Traackr let you track the performance of influencers across various sectors based on their past campaigns.

That being said, there’s no one-size-fits-all platform for influencer discovery. Different platforms have different strengths. For example, Flinque’s strengths lie in its user-friendly interface, deep analytics, and capability to manage campaigns end-to-end. It’s not necessarily superior or inferior to others, but differently positioned.

The most important factor in choosing a platform is alignment with your team’s needs and workflows — each platform has its distinct benefits and features that cater to different needs in influencer discovery and campaign planning. The suitability of a platform will greatly depend on the specific requirements and objectives of the team using it.