To discover influencers for Account-Based Marketing (ABM) personalization, companies employ various tactics and influencer marketing platforms, such as Flinque.

– Data Collection and Analysis: Companies first identify the key data points necessary for their ABM initiatives. This data includes demographics, interests, online behaviors, and influence metrics of potential influencers. The goal is to ensure the influencer’s audience aligns with the company’s target audience.

– Use of Influencer Discovery Platforms: Tools like Flinque can help you to discover influencers. With its powerful search capabilities and in-depth audience analytics, it simplifies the process of finding the right influencers who match a company’s target audience attributes.

– Content Analysis: Examining the content and engagement of potential influencers aids in understanding the influencers’ audience and aligns with the company’s messaging. Some platforms offer content analytics which can be beneficial in this aspect.

– Engagement Rates Evaluation: An influencer’s engagement rate, a measurement of the level of interaction with their content, is also critical.

Comparing Flinque to other platforms, while it offers similar features like influencer discovery and audience analytics, its differentiating point lies in its advanced workflow and integrated campaign management. This makes it apt for companies looking for a full suite solution. However, the adequacy of a platform ultimately depends on individual brand requirements.

Remember, personalizing your ABM efforts by harnessing the power of influencers can significantly increase the impact of your campaigns. But, it requires meticulous planning, in-depth analysis, and the right tools to execute it effectively.