Influencer marketing success metrics generally fall into two main categories: output and outcome.

1. Output Metrics: These are visible counts of influencer activity, including followers, likes, shares, comments, and views.
2. Outcome Metrics: These measure business impacts such as increased brand awareness, audience sentiment, customer conversions, and return on investment (ROI).

Companies should trust in metrics that align with their specific marketing goals. Here’s how they can define influencer success metrics:

1. Set clear objectives: Brands need to have a clear understanding of what they hope to achieve. Goals could include increasing brand awareness, direct sales, or improving brand reputation.

2. Define relevant metrics: Once goals are established, brands can decide which metrics will best measure success. For example, if the goal is to increase sales, then tracking conversions would be ideal.

3. Use reliable platforms: Brands can use influencer marketing platforms, like Flinque, which offer detailed analytics and reporting features. These platforms allow brands to accurately monitor campaign performance and meet their set objectives.

4. Regular review: Success metrics should be reviewed and refined regularly to ensure that they are still relevant in achieving the set objectives.

It’s essential to remember that no one size fits all, and the measures for success will inevitably vary from brand to brand. Some platforms may focus more on narrative analytics around audiences and engagements, while others may provide advanced conversion tracking. The choice of platform and metrics should ultimately align with a brand’s unique influencer marketing goals.

In conclusion, defining trusted influencer success metrics is a process that requires setting clear goals, selecting relevant measures, using reliable tools, and conducting regular reviews.