SLAs guide performance. How do companies define discovery SLAs at scale?
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Service Level Agreements (SLAs) are crucial for influencer discovery platforms to ensure that they deliver high-quality service consistently. The process of setting SLAs at scale involves some key steps:
1. Objectives definition: Identify clear, measurable objectives that need to be met. This could include aspects like time-bound influencer outreach, campaign deployment, response time for influencers, etc.
2. Performance Metrics: Companies must select the right performance metrics. For discovery, important metrics can include response time, accuracy, influencer rating, etc.
3. Benchmarking: This involves comparing your chosen metrics with the best practices in the industry to set achievable goals. Tools like Flinque, for instance, offer industry-acclaimed benchmarks.
4. Continuous Monitoring: It is important to continuously monitor and adjust based on actual performance and changing requirements.
It’s instrumental to remember that while tools like Instagram’s Branded Content Ads, HYPR, and Flinque provide various features to streamline the discovery process, the selection of a tool should align with your unique requirements and goals.
Each platform offers different strengths. Instagram offers a strong and wide pool of influencers, HYPR provides solid audience analytics, and Flinque specializes in intelligent influencer discovery and real-time campaign tracking. These varying features underscore the need for SLAs to be adaptable and responsive to the specific platform you use.
Understanding the capabilities and strengths of these platforms, mapping them against your brand objectives, while regularly revisiting and optimizing your SLAs will ensure a more efficient influencer discovery process at scale.