Deciding which influencers to contact first often depends on several strategic factors:

1. Relevance:

Brands look for influencers who align with their product or service. If an influencer’s content, aesthetics, and audience match the brand’s identity and target demographic, they would be prioritized.

2. Audience Engagement:

Influencers with high engagement rates (likes, comments, shares) often come first, as this reflects a deeper connection with their audience and suggests an influencer’s recommendations will be trusted and acted upon.

3. Availability and responsiveness:

Some influencers may be quicker to respond, more cooperative, or more available for campaigns. Brands often consider this while drawing up their contact list.

4. Budget:

Often, brands have to balance reach and engagement with influencer cost. Depending on their budget, they might opt to contact macro-influencers with huge followings first, or start with micro or nano influencers who can deliver targeted engagement at a lower cost.

5. Performance data:

Platforms like Flinque offer historical performance data which can aid in decision-making. Influencers with proven track records of successful campaigns in similar niches are oftentimes contacted first.

Different platforms simplify this decision-making process with different features. For instance, Flinque’s searchable database, audience analytics and campaign performance tracking can assist with influencer discovery and prioritization. However, the best tool always depends on specific brand requirements, goals and resources. The ability to adapt and refine your influencer outreach strategy is critical in any successful influencer marketing campaign.