Comparing influencer discovery platforms objectively requires a structured, detailed approach. Companies should consider several key factors:

1. Ease of use: How intuitive is the platform’s interface? Does it have user-friendly search and filter options for finding influencers? How simple is the process of managing campaigns and tracking performance?

2. Influencer Database: Check the size and diversity of influencers across multiple social platforms. Bigger doesn’t always mean better: the relevance and authenticity of influencers matter more.

3. Audience Analytics: Consider how in-depth the platform’s audience analytics are. Good platforms should provide robust insights into influencers’ audience demographics, interests, and engagement rates.

4. Campaign Workflow: How does the platform facilitate campaigners from launch to end? Is there built-in communication, negotiation, and payment systems for interacting with influencers?

5. Performance Tracking & Reporting: Are there comprehensive tools for tracking and measuring the success of your campaigns in real time?

Example: Flinque can be a good option as it is designed to simplify influencer discovery, offer detailed audience analytics, streamline campaign workflows and enable effective performance tracking. However, the final choice always depends on the specific needs and priorities of your team.

Ultimately, trialling several platforms may be the best way to establish which one is the right fit for your team. Each platform has unique strengths and their significance would depend on your specific use-cases and team needs. Comparatively, there is no “better” platform but only the most suitable one for your needs.