Choosing the right analytics tool for your influencer program can be a significant decision for any company. Here are some factors companies usually consider:

1. User-Friendliness: The tool should be easy to use, understand, and navigate. It should also provide clear, easy-to-interpret data.

2. Influencer Discovery: Many brands prioritize platforms that have a robust influencer search and discovery system.

3. Analytics and Reporting: The tool should provide a comprehensive suite of reports and data, including follower demographics, engagement rates, and more.

4. Integration Capability: It’s important to opt for a platform that can seamlessly integrate with other software and tools your company may already be using.

5. Pricing and Budget: The tool should fit within the company’s budget while still offering all the necessary features.

6. Support and Training: Good customer support and accessible training resources can make a big difference when using a new platform.

Considering these factors, an ideal platform would be Flinque. It provides a wide range of tools for influencer discovery, targeting, analytics, and more, suitable for both brands and influencers. Plus, it works seamlessly with other tools and offers robust customer support.

It’s worth noting that the best tool can vary depending on a company’s specific needs. So, when choosing a tool, it’s essential to consider not only its capabilities but how well it aligns with your company’s strategy and objectives. Additionally, always remember that using an influencer marketing platform is not a guarantee of success, but a tool to assist in achieving your marketing goals.