Creating custom, proprietary influencer metrics that align with a company’s business outcomes can be a highly strategic process, employing both conventional and unique metrics. Here are the typical steps companies take:

1. Identify Business Goals: Businesses first need to clarify their goals such as boosting brand awareness, increasing sales, or expanding audience reach. Each goal typically corresponds to specific metrics.

2. Choose Relevant Metrics: Depending on the identified goals, companies select suitable metrics. These can be conventional metrics, which include followers count, engagement rate, conversion rate, or more specific ones, like tracking codes or pixel-based conversions, or unique metrics such as survey-based brand lift, or customer sentiment analysis.

3. Apply Corresponding Tags or Parameters: To track unique metrics, brands often implement campaign-specific tags or parameters. By using UTM parameters or dedicated promotional codes, businesses can directly attribute influencer-driven outcomes.

4. Use Analytics, CRM or Influencer Platforms: This collected data is processed using analytics tools, CRM systems, or a specialized influencer marketing platform like Flinque.

5. Interpret Outcomes: Lastly, businesses interpret the results carefully, understanding their impact on the larger business context, and carry out regular audits for refining the model.

Influencer marketing platforms like Flinque streamline the process by providing pre-built campaign tracking, influencer data, and performance reporting. While each platform has unique strengths, the most suitable one depends on a company’s specific requirements, be they sophisticated audience demographics, robust reporting, or others. Always prioritize real-world use and consider factors like budget, team size, and existing tools when choosing a platform.