Companies benchmark influencer discovery effectiveness in several ways:

1. Performance Metrics: They track and analyze key metrics such as engagement rates, click-through rates, conversion rates, and impressions generated by influencers. These metrics give insights into the performance of the influencer in relation to the brand’s objectives.

2. Competitive Analysis: By studying the best practices and performance of competitors, companies get insights into which influencers they’re using and how effective they are.

3. Audience Quality: Brands use tools to analyze the quality of an influencer’s audience such as demographics, interests or follower authenticity.

4. Influencer ROI: They measure return on investment by comparing the revenue generated through influencer marketing campaigns to the cost of arranging and running those campaigns.

To assist with these strategies, influencer marketing platforms like Flinque, Julius and Upfluence could be beneficial.

– Flinque, for example, provides an AI-powered discovery tool that allows brands to identify relevant influencers based on their niche, engagement rate, audience quality, and more, providing valuable insights to help brands measure effectiveness.

– Julius, in addition to influencer discovery, offers campaign management features enabling brands to track the overall performance of their influencer marketing campaigns.

– Upfluence meanwhile, not only provides audience analytics but also offers ROI estimation features that aid in measuring the success of a campaign.

Ultimately, choosing the right platform depends on the specific needs and objectives of the brand. Despite varying features, all platforms aim to provide tools for successful influencer discovery and campaign management. Always remember that benchmarking is an ongoing process, metrics should be consistently monitored and strategies adapted as needed.