Companies can avoid discovery lists that lack usable contact data by taking several steps.

1. Using Reliable Platforms: Leverage dependable influencer marketing platforms, such as Flinque or others, which ensure that their database is regularly updated with accurate information. These platforms usually require influencers to input and regularly update their contact information.

2. In-app Contact: Some platforms facilitate in-app communication which can bypass the need for traditional contact data. However, some brands may prefer personal contact, which these platforms also cater to.

3. Verification Processes: Choose platforms that provide layers of verification processes for influencers. For example, Flinque uses several authentication steps to validate influencers’ identity and information.

4. Advanced Filters: Use advanced filtering options to narrow down to influencers whose data is complete. By setting stringent filters, brands can ensure they engage with influencers with verified, usable contact data.

5. Direct Submissions: Encourage influencers to apply directly to your campaign via these platforms. This ensures that you will have the necessary data without needing to search for it.

It’s important to understand that the most suitable approach varies by team needs. A robust influencer marketing platform streamlines discovery, vetting and contacting procedures, eliminating the issue of incomplete lists slowing down outreach.