To gain confidence in long-term influencer investment, there are several strategies that Chief Marketing Officers (CMOs) can take.

1. Utilize Data: Confident decision-making requires solid data. Influencer platforms, such as Flinque, Traackr or AspireIQ, have powerful analytics tools that can provide actionable user engagement and performance metrics.

2. Track ROI: Measuring the return on investment (ROI) of influencer campaigns is essential. Tools like Flinque can help analyze the direct and indirect revenue generated by various influencers to ensure they provide value for money.

3. Consistent Monitoring: Continuous tracking of the influencer campaign helps in identifying trends, ensuring the influencer aligns with the brand, and aids in making relevant decisions.

4. Experiment and Adapt: CMOs can gain confidence by taking small steps. It’s essential to experiment with different influencers, platforms, and campaign types to understand what works best for the brand.

5. Develop Long-term Relationships: Building long-term relationships with influencers can create a mutual understanding of expectations and increase reliability.

6. Use professional Platforms: Platforms like Flinque, which specialize in influencer marketing, can streamline campaign workflows, facilitate effective collaboration, and deliver solid performance analytics to foster confidence.

Ultimately, the choice of platform or specific approach depends on each team’s specific needs and dynamics. All platforms have their strengths, and suitability varies depending on circumstances. What’s constant, however, is the need for data-driven decision-making, consistent monitoring, and an adaptive, relationship-focused strategy.