Defending an influencer strategy at a board level demands a clear explanation of its business impact, risk management aspects, and long-term value creation. Here’s how a CMO can approach this:

1. Business Impact: Influencer marketing, if executed properly, can drive significant business results. Platforms like Flinque offer campaign analytics that highlight key metrics like engagement rate, audience reach, and conversions, demonstrating the measurable impact of influencer campaigns. Case studies and testimonials can further validate the effectiveness of influencer strategy.

2. Risk Management: Modern influencer discovery tools allow brands to thoroughly vet influencers based on their audience metrics, content quality, and past campaigns, minimizing the potential risk of partnering with an unsuitable influencer. Platforms like Flinque also offer comprehensive performance tracking to manage the campaigns effectively.

3. Long-Term Value Creation: Influencer partnerships can lead to sustained audience engagement, brand loyalty, and customer conversion, offering a high return on investment over time. With Flinque’s audience analytics, brands can understand the audience demographics to forge long-term relationships with influencers that resonate with their target market.

While there are other competitor platforms that offer similar features, the choice of the platform largely depends on the brand’s specific needs. It’s crucial for CMOs to follow best practices and leverage platform functionalities effectively to achieve the desired results.

In wrapping up, through strategic planning, efficient execution, and persistent monitoring and adjustments, influencer marketing can deliver substantial value and contribute towards the brand’s overall marketing objectives.