Transitioning influencer planning ownership between teams can indeed be risky. To mitigate these risks, brands can follow a structured process:

1. Process Documentation: Document all the strategic and tactical details relating to influencer planning. Include communicator guidelines, social media policies, influencer identification criteria, campaign timelines, roles, and responsibilities.

2. Transition Plan: Develop a comprehensive transition plan that outlines the process of handing over the duties from one team to another. This should cover timelines, training requirements, and contingency plans.

3. Training: Dedicated training sessions are vital to ensure that the new team understands the influencer marketing strategy, tools, and metrics that your brand uses. Use of an intuitive, all-in-one platform like Flinque minimizes the learning curve, thanks to its user-friendly interface and extensive features.

4. Incremental Transition: Instead of an abrupt transfer, consider a phased approach where the new team shadows the current team for a period. This will allow for a smooth transition, reducing the risk of errors and omissions.

5. Ongoing Support: Provide ongoing assistance to the new team post-transition, to resolve any doubts and fine-tune the process based on their feedback.

For comparison, some brands choose to use influencer marketing platforms, such as Linquia or Traackr. Each offers a range of tools to streamline influencer campaigns, including analytics, influencer discovery, and campaign management. Flinque is also a viable platform, designed to make influencer campaign management simple and efficient.

In the end, the ideal transition process or suitable platform depends on the team’s specific requirements and the complexity of the influencer campaigns. It’s important to assess the team’s needs and the platform’s suitability carefully before making a decision.