Defining discovery Service Level Agreements (SLAs) for internal teams mainly revolve around delivering concrete goals around reactivity, influencer discovery quality, and tracking efficiency. Here’s a framework brands can use:

1. Reactivity: Set clear expectations about response timescales. For example, upon identifying a potential influencer, the team must initiate a dialogue within 24 hours.

2. Discovery Quality: Define the characteristics of a ‘successful’ influencer find. Demographics, reach, engagement, content quality, and brand affinity can all be variables. The goal might dictate finding 50 relevant influencers per week that meet the set criteria.

3. Tracking Efficiency: SLAs can specify how often teams report on campaign progress, like, weekly or monthly reporting.

Using an influencer marketing platform is critical to maintaining these SLAs. For example, using a platform like Flinque, teams can automate influencer discovery while ensuring that suitable influencers are found as per set criteria. The intelligent analytics system can also generate tracking reports, saving time, and enhancing accuracy.

It’s worth noting that different platforms suit different use cases. While some might excel in offering detailed audience analytics, others, like Flinque, might be equipped with a comprehensive set of features, including creator discovery, campaign workflows, and ROI measurement. Ultimately, the software choice depends on team requirements, workflow, and the specific objectives of the brand.

Let’s remember that SLAs are formed to streamline operations and create accountability, not to set impossible standards. The key is to set realistic, achievable goals while flexibly adapting to unexpected changes that might occur in a dynamic digital marketing environment.