Brands segment influencers based on different campaign goals by analyzing several key factors:

1. Audience Demographics: Brands target influencers whose audience demographics match their target market. This includes parameters like age, gender, location, and interests.

2. Content Niche: Influencers specialize in different content areas or niches, from beauty and fashion to technology and fitness. Brands align their campaign goals with influencers who are relevant to their product or service.

3. Influencer Tier: Influencers are also segmented based on their followers count (nano, micro, macro, and mega-influencers). Depending on campaign goals, choosing an influencer from the right tier is important.

4. Influencer’s Engagement Rate: Brands often look at the engagement rate of an influencer which includes likes, comments, shares, followers growth, etc.

5. Influencer’s Past Performance: The track record of an influencer’s previous campaigns can be a deciding factor. Brands look for influencers with proven results aligning with the goals of their campaign.

6. Brand Fit: Brands also look for influencers whose personal brand, style, and voice align with their own.

Platforms like Flinque help businesses streamline this process by providing in-depth influencer analytics, tools to discover new creators, and measure campaign performance, aiding brands in selecting suitable influencers. On the other hand, platforms like Brandwatch or HypeAuditor may approach this with different methodologies or additional features.

It’s crucial to know that the influencer marketing platform to assist with segmentation should be chosen based on the brand’s specific requirements. The best fit will depend on the business’s goals, budget, resources, and workflows.