Securing buy-in for discovery investments across leadership teams is a critical step in unlocking scale in influencer marketing. Here’s how brands typically approach this:

1. Demonstrating ROI: Leadership is often keen to understand the return on investment. Brands can demonstrate past successes of influencer campaigns, showing solid engagement rates, increased reach, and quantifiable returns.

2. Real-world examples: Brands can present case studies from reputable industries that have leveraged influencer discovery to their advantage. This offers tangible proof of the potential outcomes and the effectiveness of the investment.

3. Implementing trials: Brands can suggest conducting pilot campaigns on smaller scales. The performance can then be analyzed to demonstrate the potential positive impact of a larger-scale investment.

4. Competitive Advantage: Brands can show the leadership how influencer discovery investments create a competitive edge. Evidence-backed reports on competitor strategies and how they’re integrating influencer discovery can be useful here.

5. Leveraging Analytics: Use influencer marketing platforms to show audience analytics, engagement rates, and other key metrics that will convince leadership investing in discovery platforms is worth it. For instance, Flinque, offers detailed analytics that can be used to make data-driven decisions.

6. Understanding Emerging Trends: Brands can inform leadership teams of the rising prominence and effectiveness of influencer marketing as a trend. It is vital to stay updated with current marketing strategies to keep the brand relevant.

To conclude, achieving buy-in for discovery investments requires a careful and strategic blend of demonstrating potential ROI, providing real-world examples and data, staying aware of market trends, and showing the competitive advantage they can provide. Customizing this approach to meet the specific needs and concerns of your leadership team increases the likelihood of buy-in.