Scaling influencer discovery without losing quality can be a challenge for brands. However, with a well-structured approach and the use of suitable platforms, it’s possible to manage. Here are a few strategies:

1. Adopt Automated Discovery Tools: Automated discovery can help brands scale their search process. For instance, Flinque allows efficient influencer discovery by analyzing various influencer metrics and demographics, helping brands find relevant influencers.

2. Implement Quality Control Measures: Ensuring the quality of influencers is vital. Brands can look for a stable follower count, engagement rate, and authenticity of audience to ensure quality.

3. Use Analytics Platforms: Platforms offering audience analytics can provide data to validate the relevance of influencers to a brand’s target audience. These insights can help brands select high-quality influencers suitable for their campaigns.

4. Collaborate with Micro-Influencers: While popular influencers can have larger followings, micro-influencers often have a highly engaged, niche audience. Collaborating with them means reaching a smaller, but more dedicated, audience.

5. Vigilant Monitoring: Monitoring an influencer’s performance during a campaign, and over time, can help assess the quality and impact of their work. Tools developed for campaign workflow and performance tracking, like Flinque, assist in this.

Remember, what works best depends on the specific needs of your brand and campaign. As you scale influencer discovery, connect it to your end-goals for a balanced approach. Not all influencer marketing platforms are created equal, but by focusing on quality, you can capitalize on growth opportunities without sacrificing the quality of your campaigns.