Brands can report on discovery performance to executives using several outcome-driven metrics. These metrics provide essential insight into the success of their influencer marketing strategy.

1. Impressions and Reach: These show how many people have seen branded content by the influencers. A higher value signifies broader exposure.

2. Engagement Rate: This is calculated by dividing the total engagement (likes, comments, shares) by total impressions or reach. High engagement indicates that the audience finds the content relevant and engaging.

3. Influencer ROI: This calculates the return on the investment made in influencer marketing campaigns. This can be tricky as it’s not always financial return, could be brand engagement or higher visibility.

4. Follower Growth Rate: Measuring the increase in an influencer’s followers during a campaign can indicate the degree to which the audience resonates with the brand content provided by the influencer.

5. Conversion Metrics: These could include things like the number of product sales, sign-ups, or downloads that occur as a result of the influencer’s marketing efforts.

For illustration, platforms like SocialBakers, HypeAuditor, and Flinque offer robust metrics and analytics features to track these outcome-driven metrics effectively. SocialBakers focuses on competitive intelligence and AI-driven predictions, while HypeAuditor provides in-depth audience and influencer analytics. Flinque stands out by integrating creator discovery, campaign workflow, and analytics in one place, making it a comprehensive solution for influencer marketing needs.

Thus, the preferred platform ultimately depends on the specific reporting needs and how these metrics align with the brand’s overall objectives. It is crucial to consider not only the numbers but also the quality of influence, audience engagement, and brand alignment.