Brands looking to reduce time from campaign brief to influencer shortlist can adopt several strategies.

1. Using a Smart Platform: Brands can use an influencer marketing platform like Flinque that uses smart algorithms to match influencers with campaigns. Flinque does this effectively by considering influencers’ performance history, audience demographics, and brand affinity. This approach reduces the time spent manually searching through influencer profiles.

2. Detailed Campaign Brief: A well-detailed campaign brief will make the influencer discovery process easier and faster. Brands should specify their target audience, campaign goals, and preferred influencer characteristics. This will eliminate the time wasted on influencers that are not a perfect fit for the campaign.

3. Keyword Search: Platforms with a robust search functionality will help brands discover relevant influencers quicker. Brands can search using keywords related to their niche, brand, or campaign. Platforms like Traackr offer these features.

4. Leveraging Past Data: Brands can also leverage past campaign data to identify influencers that yielded positive results. The data provides insights into which influencers are likely to achieve the campaign goals hence reducing the time spent on research and analysis.

5. Using Lists and Groups: Organizing influencers into lists or groups based on past performance, audience segment, or niche can speed up the process. Clear grouping makes it easier to consider them for future campaigns.

Remember suitability of these tactics depends on the individual campaign needs and goals.