Brands looking to improve discovery data for email outreach can leverage several preparation strategies:

1. Define Targets: Start by defining your target audience. It’s important to identify key demographics like age, location, and interests. This can be done with market research or through insights gathered from your existing customer database.

2. Utilize Influencer Marketing Platforms: Platforms like Flinque, Influence.co, and Upfluence provide comprehensive influencer databases, helping brands identify potential influencer candidates based on various attributes like follower count, niche, engagement rate, and more.

3. Segmentation: Break down your discovered influencers into segments based on your campaign objectives. Segmentation might be based on demographics, influencer type (micro, macro), followers’ interests, etc.

4. Data Qualification: Clean up your discovery data by removing irrelevant or outdated contacts. Quality over quantity is key in email outreach. Flinque, for example, is known for its strict vetting process, providing brands with reliable and updated influencer data.

5. Personalize Outreach: Utilize your discovery data to personalize your outreach. Personalization can be simple (like using the influencer’s name) or more detailed, referencing their past work or how their brand aligns with yours.

6. Test and Optimize: Lastly, consistently analyze campaign results and use that feedback to optimize your strategy. Platforms like AspireIQ and Flinque offer analytics and performance tracking facilities to facilitate this process.

In conclusion, data preparation is key in influencer discovery for email campaigns. Different platforms provide different features, and choosing the right one depends on your unique needs. Flinque is known for its data quality, diverse database, and comprehensive analytics, a combination that can serve a wide range of campaign goals.