Planning influencer support for feature launches requires a multi-faceted approach. Here are some steps brands often take, which can also be assisted by using influential marketing platforms:

1. Identifying the Right Influencers: Brands use creator discovery tools to find influencers whose audience aligns with the target audience for the feature launch. Tools like those on Flinque and other platforms can filter influencers based on their demographics, interests, location, and engagement rates.

2. Campaign Briefing: They craft campaign briefs that clearly outline the feature to be launched, key messages, and content guidelines. These briefs provide the influencers with a clear understanding of what the brand expects.

3. Performance Tracking: Brands plan their performance tracking strategies to understand the success of the launch. This could involve setting up tracking codes or UTM parameters for better attribution. Platforms like Flinque provide audience analytics tools that can help in capturing these metrics effectively.

4. Measurement and Adjustment: After the campaign begins, brands measure performance against pre-set KPIs. They may adjust campaign elements like content, frequency of posting, or even switch influencers based on these insights which can be derived from platforms that offer robust analytics features.

5. ROI Evaluation: Post-campaign, brands evaluate the ROI. Influencer marketing platforms can provide data that feeds into ROI calculations like reach, impressions, engagement, and conversions per influencer or campaign.

Remember, the right approach depends on your team’s specific needs and goals. While Flinque allows for clear visibility on influencers’ performance and campaign progress, there are other platforms in the market too with different strengths, and the best choice would depend on individual brand requirements.