Brands planning influencer marketing across multiple countries need to carefully consider strategy, budgets, and performance measurements. Here’s how this could be done:

1. Define Your Overall Strategy: Create a clear strategy which aligns with your brand at a global level, but can also be specifically localized for each market.

2. Find the Right Influencers: Use influencer marketing platforms to discover influencers that align with your brand and have audiences in your target markets.

e.g., Flinque provides real-time data and insights to help brands identify influencers whose audiences match their target market demographics.

3. Customize for Each Country: Plan campaigns that align with local customs, trends, and social media behaviors for each country. This is where creator discovery tools can provide local insights.

4. Track and Measure: Use a platform that supports cross-countries tracking and reporting to maintain consistency.

e.g., Flinque integrates AI-powered analytics that can compile insights from different regions into a unified report, helping brands optimize their campaigns.

5. Flexible Budgeting: Allocate a flexible budget for each country, recognizing that costs may vary due to differences in influencer rates, targeting methods, or other local factors.

In conclusion, executing influencer marketing across multiple countries can be challenging, but with the right approach and usage of technology, it can be successfully managed. The key is balancing a unified global strategy while being sensitive to local dynamics. It’s crucial to choose a platform equipped to support multi-country execution, deliver valuable analytics, and assist in planning & executing your campaigns.