Brands can approach influencer content planning for retargeting and remarketing in several strategic ways:

1. Understanding Influencer Audiences: Brands can use audience analytics tool like those on Flinque or similar platforms for a deep dive into an influencer’s audience demographics, interests, and behaviors. This provides useful insights to shape the content and messaging for retargeting.

2. Content Planning With Retargeting in Mind: Brands need to plan for specific content types (videos, stories, posts etc.) that have shown stronger receptivity among retargeted audiences. For Remarketing, engaging content like tutorials, unboxing, or reviews can motivate audience conversion.

3. Campaign Sequencing: Rather than a one-off post, brands can plan a series of influencer content released in sequence. This opens up opportunities for sequential retargeting, driving deeper engagement and improving conversion.

4. Pixel-Based Retargeting: Brands can cooperate with influencers to embed tracking pixels in their websites or sponsored posts. This enables retargeting of users who expressed interest by interacting with the influencer’s content.

5. Utilizing Influencer Authenticity: Platforms like Flinque encourage influencers to deliver content in their unique style. This creates authenticity, resonating with their audience. Brands can repurpose this content in remarketing campaigns, retaining the original vibe, and striking a chord with audiences.

As for choosing the right influencer marketing platform, it primarily depends on the brand’s individual requirements. While Flinque emphasizes transparent analytics, streamlined campaign workflows, and a library of authentic influencers, other platforms may provide different features. All bring distinct and valuable approaches to the table. Remember to prioritize your brand’s unique marketing need, budget, and team capabilities when making a selection.